Both partners reaffirm long-term commitment and continued investment in the Thomson brand.
March 2026 – established. and StreamView GmbH have renewed their long-term partnership for the Thomson brand, extending the license agreement through 2040. The renewal reflects the strong trust between the two companies and their shared ambition to further expand the brand’s international success.
Since the partnership began in 2023, StreamView has rapidly strengthened Thomson’s position across EMEA, building a broad retail presence and establishing Thomson-branded Smart TVs, streaming devices, and monitors as trusted choices for modern home entertainment.
Today, powered by the combined strengths of StreamView and Thomson, the brand is present in more than 45 markets across three continents, with over 2.5 million devices sold in the past three years. For instance, the brand holds 16.8% TV market share in Finland and around 5% in France, while continuing to expand across Europe, the Middle East and Africa. According to GfK, Thomson is currently the fastest-growing TV brand in Europe.
“StreamView has proven to be a highly capable and trusted partner in driving Thomson’s growth across EMEA. Their ability to address retailer needs with products that meet consumer expectations, supported by effective marketing activation, has been instrumental in expanding the brand’s presence. This continued collaboration will further strengthen Thomson’s position and support its long-term international growth.”
— Hall O’Donnell, CEO, established.
“We are proud to continue building the future of the Thomson brand together with Established. The momentum we have created over the past years is just the beginning, and we are excited to accelerate the brand’s growth and innovation in the years ahead.”
— Khaled Debs, CEO, StreamView GmbH.
About Thomson
Founded in France in 1893, Thomson is a globally recognized European brand in consumer technology and has contributed to some of the industry’s greatest innovations. Rooted in French expertise and design, Thomson is committed to creating reliable, effortless, and delightful technology that enhances everyday life. Today, from televisions and audio systems to kitchen and household appliances, the brand delivers innovative, user-friendly products that bring comfort, simplicity, and joy to homes worldwide.
About StreamView GmbH
StreamView GmbH, headquartered in Vienna, Austria, is a European consumer electronics company specializing in smart entertainment products. As the exclusive licensee of the Thomson brand for televisions, streaming devices, and monitors in Europe and several international markets, StreamView is responsible for product development, design, marketing, and distribution. Since 2023, the company has successfully repositioned Thomson as a modern smart entertainment brand, combining European heritage with contemporary technology and design. With a rapidly expanding product portfolio and a growing retail presence across Europe, StreamView continues to drive the brand’s strong international growth.
About established.
established.inc is a premier brand licensing company, connecting heritage brands with leading manufacturers and retailers worldwide. Our portfolio includes 20 globally recognized brands, such as RCA, Blaupunkt, Thomson, Technicolor, Badgley Mischka, C&C California, Schneider, and more, spanning consumer technologies, home appliances, smart homes, e-mobility, green energy and lifestyle.
Ranked #37 among global licensors and #1 in the pure electronics and appliances industry, our 180+ partners generate over $1.8 billion in annual retail turnover. With a strong presence across the USA, Europe, the Middle East, and Asia, our licensing model drives business growth, product innovation, and retail success.
For further information, please visit: tv.myThomson.com
