• Compare the Market index reveals how flagship Samsung phones have become increasingly unaffordable
  • Türkiye, South Africa and Canada have seen the biggest Galaxy S price increases
  • Home and contents insurance expert warns consumers should avoid being caught out in the event of the unexpected

Amid the launch of the Samsung Galaxy S25 line-up, new Compare the Market Australia research has found its price tag has revealed Türkiye, South Africa and Canada have seen the biggest Galaxy S price increases over the years.

The home and contents insurance comparison experts studied the starting outright price of flagship Samsung Galaxy S models over time across eight countries globally.

Compared to Galaxy S8 pricing from eight years ago, Türkiye has been subject to a staggering 1,071% rise in order to afford the latest Galaxy S25. Data for pre-2017 models was unavailable.

Türkiye was the most expensive nation to buy the new Galaxy S25 outright at US$1,441 (converted). This is attributed to multiple taxes imposed on imported mobile phones, alongside crippling inflation in recent years.

In South Africa, Canada and the United Kingdom, consumers now need to spend 75%, 64% and 43% respectively more than they did a decade ago with the Galaxy S6.

Compare the Market’s Executive General Manager of General Insurance, Adrian Taylor, said the analysis foregrounded the importance of protecting personal valuables.

“Smartphones have seen substantial price increases over the years, alongside technology advancements, as demonstrated by the new Galaxy S25,” Mr Taylor said.

“However, phones can be accidently lost or damaged – and with the price of flagship phones generally exceeding $1,000, replacing or repairing one can be expensive.

“A contents insurance policy that includes cover for portable contents can provide some peace of mind for a key device in our everyday lives.

“Consider the contents insurance policies on offer and look for a policy that works for you. Just remember, if you want your contents insurance policy to cover your mobile phone for accidental loss or damage when you are away from your home, you will usually need to specify your mobile phone separately and have it listed on your Certificate of Insurance.”

Always read the Product Disclosure Statement (PDS) and Target Market Determination (TMD) to check for the inclusions, limits and restrictions before purchasing.

About comparethemarket.com.au

Compare the Market is a comparison service that takes the hard work out of shopping around. We make it Simples for Australians to quickly and easily compare and buy insurance, energy, and home loans products from a range of providers. Our easy-to-use comparison tool helps you look for a range of products that may suit your needs and benefit your back pocket.

 

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