Italy, 16th September 2025: Vitesy, a company committed to improving people’s well-being and health through the development of sustainable and smart solutions, announces the UK launch of an upgraded version of the original Shelfy. This upgraded smart device is designed to extend food life, eliminate bacteria and odours, and significantly reduce household food waste. The main upgrades from the original Shelfy include a new colour option, blue LED lighting and enhanced battery performance. As UK households continue to waste a staggering £14 billion worth of food annually, Shelfy arrives at a crucial time to help families cut costs and live more sustainably. The new Shelfy will be available from Vitesy from 16th September for an RRP of £119 [launch offer at £109] or in Europe for €129 [launch offer of €119].
With its advanced photocatalytic technology, Shelfy removes harmful gases and microorganisms from inside refrigerators, reducing bacteria in the air by up to 97.5% in just 10 minutes and cutting unpleasant odours by 80%, such as those from fish or cheese. It also neutralises ethylene, the natural gas emitted by fruits and vegetables that accelerates spoilage, thereby slowing ripening and decay. The result is fresher food for longer with up to 12 extra days of shelf life.
Key Features of Shelfy:
- No filter replacements needed: The washable ceramic-coated filter helps maintain zero-waste usage and only needs to be washed under water when necessary and placed back in the device.
- Smart sensors: Built-in temperature monitoring and door opening detection support energy efficiency.
- Blue LED light: makes photocatalysis more efficient
- Three adaptive modes: Eco, Crisper, and Performance mode are tailored to placement and usage needs.
- Up to three weeks of battery life with easy USB-C recharging.
- Full app integration: The Vitesy Hub app provides real-time fridge analytics, energy tips, and storage advice.
- Smart home ready: Seamless compatibility with Google Assistant and Amazon Alexa.
According to WRAP*, the UK discards around 9.5 million tonnes of food every year, 70% of which comes from households. An estimated 6.4 million tonnes of that waste could have been eaten safely. Shelfy not only protects food items but also reduces cross-contamination helping families save money and remain healthy.
Shelfy also contributes to broader sustainability goals. Vitesy manufactures the device without glue or harmful chemicals, packages it plastic-free and works with sustainability partner UP2You. Its reusable design aligns with Vitesy’s commitment to a zero-waste future.
With the cost-of-living crisis intensifying, Shelfy is a one-time investment that can start to pay for itself within months, making it both an eco-conscious and financially smart addition to any kitchen.
About Vitesy:
Vitesy is an Italian company committed to improve people’s lives and well-being through sustainable and smart solutions. Through the development of innovative and smart technologies, it promotes a healthy environment and a sustainable lifestyle to help people go about their daily lives in the optimal conditions. They work passionately to create a better future for the planet through products such as Natede, Eteria, and Shelfy that fight air pollution and food waste.
Vitesy systems are designed and created to be cutting-edge in every aspect, including the completely Made in Italy design, and follow the principles of the circular economy. Through the use of photocatalytic technology, Vitesy ensures greater safety and effectiveness while maintaining minimal energy consumption. In addition to being innovative, the products are also sustainable: since they do not require filters to be replaced, they reduce waste and also bring great economic savings over time.
