Collect fish and create your own unique aquatic display to enjoy an immersive and relaxing digital workspace.
Tokyo, Japan, January 29th, 2025 – Graffity and Shochiku today unveil Craftrium, a unique relaxing game experience that allows players to create their own personalised aquarium, for the Apple Vision Pro.
Craftrium encourages players to experiment with items and placement, which then determine the various types of fish that appear in their aquarium. By using creative combinations of items, players can discover new species of fish and add them to their unique aquariums, transforming digital space into vibrant and immersive experiences.
Key Features:
Effortless Aquarium Displays: No need to feed fish or clean tanks! Simply launch the app to enjoy a beautifully designed aquarium.
Customizable Designs: Create your own aquarium by arranging items and fish freely. Experiment with layouts to discover aquariums that would be impossible in real life.
Collect and Complete Your Fish Encyclopedia: Discover new fish and register them in your collection. The appearance of certain fish depends on the items and layouts you choose.
Immersive Mode: Experience an aquarium like no other by transforming your entire room into an underwater world for a truly immersive experience.
“We are thrilled to release Craftrium in collaboration with Shochiku. This game not only showcases the innovative capabilities of Apple Vision Pro but also introduces a novel concept of workspace aesthetics through user-created aquariums,” said Toshiaki Morimoto, CEO, Graffity Inc.
“By inspiring creativity and enabling users to personalize their environments, we hope to establish Craftrium as a landmark use case for Apple Vision Pro globally.”
Inspired by the Apple Vision Pro as a productivity device, Graffity and Shochiku developed Craftrium with players, creators and business professionals in mind. The game not only delivers entertainment but also envisions a future where spatial computing enhances everyday productivity and creativity.
Future Outlook
Graffity and Shochiku aim to establish Craftrium as a global use case for Apple Vision Pro in workspace environments. The companies plan to enhance the game’s appeal while promoting the integration of digital aquariums into workspaces and living spaces, creating a new lifestyle for users.
Continuing to develop cutting-edge spatial games, Graffity and Shochiku are committed to boosting the Japanese gaming industry’s global competitiveness and contributing to the sector’s growth.
Roles and Contributions
Graffity (CEO: Toshiaki Morimoto, Headquarters: Shibuya, Tokyo): With expertise in AR technology, Graffity has previously released two spatial games and developed tools incorporating hand-gesture recognition. For Craftrium, Graffity utilized Apple Vision Pro’s advanced resolution and spatial recognition features to create a highly immersive and realistic digital aquarium.
Shochiku (CEO: Toshihiro Takahashi, Headquarters: Chuo, Tokyo): Leveraging its global presence in the entertainment industry and its success in movie and theater production, Shochiku contributed to content design and global release strategies for Craftrium, building on its experience with its first game title launch.
Partner Collaboration Opportunities
Graffity is actively seeking partners interested in developing Apple Vision Pro applications and spatial experiences. Through initiatives like the Graffity Spatial Lab, the company provides workshops, ideation sessions, and app development support for businesses exploring the potential of Apple Vision Pro.
For inquiries, visit: https://graffity.jp/spatial_lab
About Graffity Inc.
Graffity Inc. is an AR entertainment company founded in 2017 with the mission “Play reality with AR.” The company has contributed significantly to the AR entertainment industry, releasing innovative products such as “Pecha Bato,” one of the early successful AR multiplayer shooting games that has surpassed 250,000 downloads, and “Leap Trigger,” an operational AR shooting battle game launched in the United States. Currently, Graffity operates “Graffity AR Studio,” leveraging its expertise in product planning and development for consumers to support the planning, development, and operational improvement of new AR-focused businesses. A notable achievement includes collaborating with NTT Qonoq to plan, develop, and operate the AR app “LOST ANIMAL PLANET.” In 2024, Graffity released two titles for Apple Vision Pro: “Ninja Gaze Typing,” a spatial game, and “Shuriken Survivor,” a spatial shooting game.
